May 4, Mawlamyine – Telenor Myanmar Limited (Telenor) today partnered with social media giant Facebook to bring the 15th edition of its Net Monday gathering to the city of Mawlamyine, in Mon state.
Under the topic “Social network to connect the World”, this event was attended by close to 400 attendees, and covered a range of topics surrounding the use of Facebook for personal, social, and business networking, and as a strong driver of internet adoption in emerging markets.
Net Monday is a monthly industry event organized by Telenor Myanmar to promote a rich dialogue on topics relevant to the growing digital and online community in Myanmar. Each event brings together a panel of local and international subject matter experts to discuss and debate specific topics of interest to local programmers, web designers, bloggers, developers, technical experts, and representatives from local or international Internet and technology companies. Previous events were held in universities such as Dagon University, Hmawbi Technological University, and Magway University, and in various venues across the country.
“We believe Internet is one of the most powerful tools for economic and social progress in emerging markets like Myanmar. It gives people access to education, knowledge, jobs, health information, and a large number of opportunities. Social media is driving adoption of the internet the world over, and we want to help our customers in Mawlamyine gain awareness of social network, especially Facebook which is the largest social media platform everywhere,” said Mr. Sharad Mehrotra, Chief of Marketing Officer in Telenor Myanmar.
“We hope that our customers in Mawlamyine are enjoying the benefits of connecting to the world via their favourite social networks, from wherever they are,” Mr. Mehrotra said.
As part of this Net Monday event, employees from Telenor also helped customers in Mawlamyine create Facebook and Gmail accounts from 27th April to 3rd May.
“I came here to join Net Monday with my friends as I’m interested in understanding how we can both leverage the many benefits of Facebook in personal, social and business life, but also how we can mitigate the risks that are sometimes present when using open networks such as these,” said Ma Ei Phyu, a second year student of Mawlamyine University.
Live Facebook chat with management draws 4,000 interactions in three hours
Telenor, which has more than 1.2 million Facebook fans in Myanmar to date, also recently held a special Facebook Live Chat session between its management team and customers. Helmed by Chief Executive Officer Petter Furberg and CMO Sharad Mehrotra, the company responded to more than 4,000 queries and feedback in a three-hour session.
“Social networks, especially Facebook, are not just a place to interact between friends and families, but also a valuable platform for businesses to connect with customers. Initiatives such as our recent live chat session are often effective ways of unearthing insights and innovative ideas to drive constant improvements, simply by listening to the people who use our services, and where they want us to do better. We are certainly looking forward to doing more of such sessions in the future,” Mr. Mehrotra added.
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