Telenor marks 2nd anniversary with interactive donation campaign
Company pledges MMK170 million to three community organisations – 10 Kyat on behalf of each customer
27th September, 2016, Yangon – Telenor Myanmar Limited (“Telenor”) today launched an interactive donation campaign in conjunction with the company’s 2nd Anniversary. Under the theme “Stronger 2gether”, Telenor has pledged donations of MMK170 million – 10 Kyat for each of its 17 million customers – and seeks the participation of customers to channel these donations to any of the three identified organizations.
The campaign begins September 29th and will end on October 8th, 2016. During this time, all customers are invited to select their favourite recipient organisation via SMS. The 10 Kyat per customer donation and the SMS will NOT be deducted from the subscriber’s main balance. The donation amount that will be received by each organization will be based on the percentage of customer votes they receive.
Telenor launched its services in Myanmar in Mandalay on 27th September, 2014, with 68 towers and 1,150 point-of-sales (POS). Today, the company operates Myanmar’s largest mobile data network with more than 6,400 towers nationwide and over 85,000 points-of-sale, serving 17 million customers nationwide.
The three identified organisations are See Zar Yeik Old Age Care Center, Residential Nursery and Training School for Girls under Department of Social Welfare, Mandalay Region, and Network Activities Group (NAG). To select their favourite recipient organization, customers can send assigned code numbers - D1 for See Zar Yeik, D2 for Residential Nursery and Training School for Girls, and D3 for NAG – to 6060 during the campaign duration. The final split of the votes will determine the ratio of the pledged MMK170 million fund received by the individual organisations.
Telenor devised this 2nd Anniversary campaign in tribute to Myanmar society’s sense of charity, said its Chief Marketing Officer Joslin E Myrthong. “Over the past two years, we have witnessed the charitable nature of the people of Myanmar on numerous occasions. Myanmar, according to the World Giving Index is the most charitable and most giving nation in the world. We are proud to celebrate the view that we are indeed stronger together when we unite in times of celebration as much as in times of adversity, by reaching out to those in need. In this respect, we believe it is fitting that we mark this momentous milestone in a way that enables our customers to also join us in the act of meaningful giving to community groups of their choice.”
More information on the campaign and the partner organizations can be found on Telenor Myanmar’s Facebook page www.facebook.com/TelenorMyanmar.
Three organisations selected for Stronger 2Gether
- See Zar Yeik Old Age Care Center is the Home for the Aged established by an author Than Myint Aung and her companions since 2010, with the aim of caring for over-70 elderly citizens. Currently, the Center cares for more than 100 elderly people, but needs assistance as the number of homeless aged individuals needing support from the Center is still increasing.
- Residential Nursery and Training School for Girls under Department of Social Welfare, Mandalay Region cares for under-aged orphans in Upper Myanmar. It gives a hand to orphans who were abandoned by their parents. The school takes care of children up to the age of 10. Currently, there are 26 orphaned children, including HIV positive and disabled children.
- Network Activities Group (NAG) was established in order to help rehabilitate the conditions of the victims of Cyclone Nargis in 2008. In order to improve the lives of people around Myanmar in long haul and to reduce poverty, NAG has been implementing the development projects for 116,072 family units from 1,241 villages in 12 states and divisions, including Naypyitaw Council Area. NAG was awarded the ASEAN Leadership Award on Rural Development and Poverty Eradication in 2015 for its active support to the disadvantaged Myanmar families. Currently, NAG is also supporting for the rehabilitation of the local people in flood-affected areas.
Ms. Ni Ni Myint
(95) 9 79 100 0004