(YANGON, Myanmar – June 25, 2014) Telenor today announced the launch of Telenor Myanmar Tune Star, a nationwide contest to find Myanmar’s first mobile music star. Telenor is calling on all aspiring musical talent across Myanmar to tap into their inner creativity and compose an original melody.
The winning melody will be used to create an exclusive audio identity for Telenor. The chosen tune will also be part of promotional TV and radio campaigns, and will be featured wherever the customers encounter Telenor, such as holding music for the call centre and in automated messages. Contestants will also compete for a rare opportunity to work with some of Myanmar’s celebrated musicians and the chance to take home one of three major cash prizes as well as lucky draw rewards.
Telenor wants mobile communications to be an enabler that can positively impact people’s daily lives, including the enjoyment of services related to music and entertainment. In addition to providing high-quality and affordable mobile communications products and services, Telenor will offer its Myanmar customers a variety of value-added services that meet their needs and preferences. Details of such services will be announced closer to the network launch date.
“We are very excited to launch the first mobile music contest in Myanmar. Music can be very personal and leave a lasting impression, and we are eager to see how individual expressions of creativity, passion and originality come through this contest as well as the musical stars that will be created. This is an opportunity for someone to become Myanmar’s first mobile music star and to have their tune heard across the country,” said Ko Nay Myo Htun, spokesperson for the Telenor Myanmar Tune Star contest.
Petter Furberg, CEO of Telenor Myanmar, added: “Telenor will bring innovative and affordable mobile communications products and services to Myanmar later this year. We want the people of Myanmar enjoy the opportunities that connectivity brings, such as apps and music, and look forward to the digital future that lies ahead.”
There are several ways to join the Telenor Myanmar Tune Star contest. Participants can submit their original melody digitally via Telenor Myanmar’s Facebook Page, record or hand over their ring tune on a CD or USB pen at any of the drop-off points located in Yangon, Mandalay, Bago, Magwe and Mawlamyein, or record at one of the recording booths and studios across the 5 towns.
Consumers across the country are invited to cast their votes via SMS, Facebook or the Telenor Myanmar Tune Star contest website, and ultimately be part of potentially launching the career of Myanmar’s first mobile music star.
To learn more about the Tune Star contest, including the contest timeline, submission details, how to vote and contest rules and regulations, please visit
www.facebook.com/TelenorMyanmar or www.telenor.com.mm
For media enquiries, please contact:
Ms. Hanne Knudsen
Head of Communications
(95) 9 254 389897
Soe Thu Tun
Mango Media for Telenor Myanmar
(95) 1 512 884, (95) 9 450 001 087