Associate, Acquisition Strategist

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Telenor Myanmar is now recruiting top talents to develop and lead new teams.

Associate, Acquisition Strategist


To develop acquisition strategy and roadmap of primary market segments for prepaid and postpaid products, services and other offerings, including designing, communicating, launching and assessing campaigns, in order to efficiently acquire primary market segments and targeted customers base, in which is in alignment with Marketing Group’s overall strategic initiatives and directions


  • Coordinate with relevant function (such as Marketing Strategy and Business Intelligence functions) to obtain insights regarding market and consumers, in order to support development of acquisition strategy and campaign accordingly
  • Coordinate with product function and other relevant teams, regarding specific products, services, segmentation and other offerings, in order to support development of acquisition strategy and integrated campaigns accordingly
  • Produce integrated campaign plans and estimate offer budget, as well as develop campaign requirements and business case, in accordance with agreed priorities of the acquisition marketing segment plan, and submit for approval
  • Design, develop and periodically revise plan for acquisition campaigns, based on overall acquisition strategy, information and analysis from relevant functions, in order to ensure efficient and effective implementation of acquisition strategy and campaigns
  • Initiate simple tariff related features for products/offers, by working with relevant functions under Marketing and Technology Group to ensure the alignment with pricing framework set by Marketing Strategy
  • Provide campaign brief to relevant functions to enable production of media, broadcast and channel communications and review/approve outputs in line with process (excluding BTL for text-based content)
  • Provide support to channel sales (if required) to create excitement at Telenor Myanmar’s branded channels with end-user promotions
  • Coordinate with relevant functions and perform activities that facilitate and enable campaigns execution and delivery, including listing campaign requirements, estimating campaign expenses and submitting campaign proposals for approval
  • Coordinate within market function regarding guidelines on campaigns communication materials, to be able to communicate with material production team accurately and in a timely manner
  • Monitor and review campaigns periodically, with the support of Business Intelligence function, and initiate campaign revision and enhancement as required, in order to improve campaign performance and/or withdraw campaigns to ensure meeting of current market conditions
  • Perform activities to track, monitor, evaluate and review the overall processes of acquisition strategy and campaigns development, as well as the overall processes of coordinating guidelines to relevant functions, in order to identify improvement opportunities, to ensure optimization of the operation
  • Be accountable for other certain works as assigned from immediate superior level


  • Bachelor Degree in Business Administration/Economics or equivalent
  • Minimum 3+ years of similar experienced
  • Good knowledge in marketing background and analytic skill
  • Good working knowledge level of English language in Reading, Writing, and Speaking
  • Good skills on Microsoft Office Applications - Excel, PowerPoint
  • Proactive and result-oriented team player with a positive attitude
  • Ability to deliver tasks on time and on track under continuous pressure


Permanent, Full-time


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