Press Release

Telenor ties up with The Mask Singer Myanmar

15 November, 2019 - Yangon

World’s most sensational celebrity singing competition premieres in Myanmar on 15 November

  • Telenor introduces fun engagement activity the all Telenor customers
  • Telenor users can get chance to meet and greet with their favourite masked celebrities while enjoying the show

Telenor Myanmar is proud for its association with the international celebrity singing competition, The Mask Singer as it launches in Myanmar this month. Telenor customers will have an exclusive opportunity to engage with their favourite singing contestants on the reality television series, which is one of the most popular shows on primetime TV today in Thailand and in many parts of the world.

“The Mask Singer is one of the most entertaining and innovative shows on TV today. Since launch, it has amassed an audience globally who are amazed at the talent of the celebrity contestants and the mystery that surrounds every episode. We at Telenor Myanmar are very excited to be part of the show and to be able to bring the energy, fun and access to Mask Singer celebrities to our millions of customers,” said Amaresh Kumar, Chief Marketing Officer of Telenor Myanmar.

In the Mask Singer Myanmar reality music show, 18 celebrities will perform a total of 49 songs in 16 episodes from 15 November 2019 to the end of February 2020. Celebrities compete on the show anonymously by wearing costumes over a series of episodes.

In each episode, some of the competitors are paired off into face-off competitions, in which each will perform a song of his or her choice in their real voice. From each face-off, the judges and live audience will vote for their favourites: the winner is safe for the week, while the loser is put up for elimination and then takes off their mask to reveal the identity.

"It is truly remarkable to associate with an international telco company like Telenor Myanmar. With Telenor’s support, I hope to leverage more exciting engagements to the nation-wide audience as we launch The Mask Singer in Myanmar," saidMr Watson Homsangpradi, the producer of The Mask Singer.

During the first season of The Mask Singer, Telenor creates a funactivity exclusively for its subscribers to get a chance to meet and greet with their favourite celebrity. Telenor customers can answerthe questions such as, ‘WHO IS BEHIND THE MASK’, ‘WHO WILL BE THE CHAMPION’and ‘WHO DO YOU WANT TO BE ON STAGE’ via SMS to engage with the show. The 30 lucky winners will get an autograph and have a luxury dinner with some of the Mask Singer celebrities at the end of the season.

Only Telenor numbers will be sending the answers to SMS Short Code 6060 for‘WHO IS BEHIND THE MASK and ‘WHO WILL BE THE CHAMPION’, and 6600 for‘WHO DO YOU WANT TO BE BACK ON STAGE’ with terms and conditions applied. Each SMS will cost 50 Kyats (Inclusive of TAX) with unlimited voting for each Telenor mobile number.

The Mask Singer Myanmar will air from 7:30 pm to 9:00 pm every Friday on MRTV Entertainment Channel.

About Telenor Myanmar

Telenor Myanmar has been providing accessible and affordable mobile communications to people across Myanmar since September 2014. With more than 8,600 sites nationwide, Telenor Myanmar serves more than 21 million customers in all States, Regions and territories through its 2G, 3G and 4G network. Telenor Myanmar is part of Telenor Group, one of the world's major mobile operators with 183 million subscriptions across Scandinavia and Asia and committed to responsible business conduct and driven by the ambition of empowering societies. For more information about Telenor Group, please visit: https://www.telenor.com.

For media enquiries, please contact:

Khin Nu Yin Myint
Corporate Affairs
Khinnuyin.myint@telenor.com.mm
+95 9 791 001 344
Telenor Myanmar


May Sandy Aye
Corporate Affairs
maysandy.aye@telenor.com.mm
+95 9 791 001 292
Telenor Myanmar

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