Press Release

Telenor introduces Telenor Wellness, an innovative Telco-Fitness program on MyTelenor App

08 July, 2020 - Yangon

  • Telenor provides wellness and functional workout videos assisting customers via Telenor Wellness to stay fit and healthy while under stay-at-home restrictions
  • 4 in 10 Myanmar people say they struggle to engage in regular physical activity, and that it has become more challenging with COVID-19 movement restrictions
  • Always aiming to bring more to customers’ lives through its MyTelenor App, Telenor launches a new partnership with Myanmar fitness model Thandar Hlaing’s “T Fitness”

July 8th, 2020, YANGON – Today, Telenor introduces Myanmar’s first telco-fitness program, called Telenor Wellness, on its one-stop platform, the MyTelenor App. Telenor Wellness provides health tips and weekly updated online workout videos, available to Telenor customers free of charge anywhere, anytime. To provide expert tips and guidance for how to stay fit and healthy, Telenor has partnered with T Fitness, founded by Thandar Hlaing, a fitness model and lifestyle influencer.

According to a survey conducted by U-Report in May, almost 40% of 7540 respondents said they lacked regular physical activity during the COVID-19 stay-at-home period. People have spent significantly more time at home, making it necessary to get innovative to stay fit and healthy. Responding to this need, Telenor Wellness offers tips and guidance for how to improve personal wellness at home. The World Health Organization (WHO) also recommends people of all ages to look after their health and wellbeing, and has promoted a recent campaign called #HealthyAtHome.

“Regular exercise is essential for health and wellbeing, and it has become even more important while people have been staying at home to help fight the COVID-19 pandemic. At Telenor, we are committed to bring more to our customers’ lives. Health and wellbeing are among the things that really matter to all of us. We are proud to offer a great new wellness service in partnership with T Fitness. New “Telenor Wellness” is a digital service available to all our customers via the MyTelenor App. We hope it will serve as inspiration for more regular, healthy routines for our customers,” said Amaresh Kumar, Chief Marketing Officer of Telenor Myanmar.

Telenor users can access Telenor Wellness workout videos easily from anywhere just by logging in to the MyTelenor App.  Four workout videos by Thandar Hlaing and instructors from T Fitness will be available on MyTelenor App, with videos designed to support both men and women, suitable for any fitness level.

Thandar Hlaing, founder of T Fitness application said, “Our goal is to help Myanmar people to stay fit and healthy during and post-COVID-19. We are excited to collaborate with Telenor Myanmar to be able to reach more people. From this partnership, we aim to bring more exciting programs for physical and mental wellbeing of Myanmar people.”

The exercise videos are exclusive and available for all Telenor customers, and only data charges will be applied while watching the videos. Content will be available starting 8 July 2020.  Currently, functional exercise program will be featured in videos around 5 minutes’ duration.  A new video will be uploaded every week for four weeks, focusing on different parts of the body. There will be challenge activities on social media with prizes for Telenor customers, and Telenor aims to add new and useful content on health and fitness via Telenor Wellness for its users in the future.

About Telenor Myanmar

Telenor has been providing accessible and affordable mobile communications to people across Myanmar since 2014. With an ambition to deliver the best network experience and relevant services to consumers and businesses based on a solid commitment to responsible business, we currently serve more than 22 million customers across all states, regions and territories.

Read more about Telenor Myanmar: https://www.telenor.com.mm.

Telenor Myanmar is part of Telenor Group, one of the world's major mobile operators with 186 million subscriptions. Empowering societies through connectivity has been Telenor’s priority for more than 165 years, and the group currently serves people, business and societies in the Nordics and Asia.

For more information about Telenor Group, please visit: https://www.telenor.com.

About T Fitness

T Fitness app is Myanmar's first fitness application which is made to easily access functional fitness and health tips. It was created by Fitness model and lifestyle influencer, Ma Thandar Hlaing. The aim of T Fitness application is for people of all ages and genders to do personalized non-equipment functional fitness and to gain knowledge of improving health tips to improve their daily lifestyle. And it can be done easily over a mobile phone. This well systemic application is based on the experience and knowledge of Thandar Hlaing in collaboration with Fitness professionals and certified fitness trainers.

The exercises in T Fitness application are personalized depending on the users’ age, weight, BMI and fitness level. Plus, they can be done without any equipment. T Fitness application also provides the appropriate health tips for daily lifestyles. Officially launched in February 2020, it became the top application in Myanmar with 150,000 users in a short period of time. For more information, visit T Fitness App's facebook page at www.facebook.com/tfitnessapp or the call center numbers: 09448111100, 09448222200, 09448333300.

For media enquiries, please contact:

Khin Nu Yin Myint
Communications | Corporate
khinnuyin.myint@telenor.com.mm
Telenor Myanmar

May Sandy Aye
Communications | Corporate
maysandy.aye@telenor.com.mm
Telenor Myanmar

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