Press Release

Telenor’s WowBox lifestyle app hits over 2 million users in Myanmar

28 December, 2017 - Yangon

  • Crossed the 2 million users milestone within 9 months 
  • WowBox becomes Number 1 lifestyle App in Myanmar

Telenor’s WowBox has become Myanmar’s number one lifestyle App on Google Play Store after crossing a milestone of 2 million users within 9 months of its introduction in the country.

“Myanmar’s digital frontier has opened up fast and there is a growing need of services likes WowBox’s that help enrich customers’ daily digital lives. WowBox has become popular since its initial launch in early this year and we are pleased to cross this milestone in a shorter than 1 year time span. Introduction of localized exclusive lifestyle content has driven higher user engagement making it the most popular lifestyle app in Myanmar. As we continue to optimize our network capacity to deliver best data experience we expect to maintain the leading position with ongoing strong growth of app’s users in the coming years,” said Joslin Myrthong, Chief Marketing Officer of Telenor Myanmar.

Telenor officially introduced WowBox in March this year. The app is free to use and serves as a one-stop-shop for great, localized content, competitions and entertainment. With WowBox, our customers in Myanmar can conveniently get access to updated local news and entertainment. The app provides updated daily news in collaboration with Myanmar’s leading media houses including 90 Minutes, Mobile Guide, Net Guide and Doctor Myanmar. Customers’ other favorite topics on the app include horoscope, lifestyle and knowledge articles, beauty and fashion tips, travel reviews, health care advices, music and video reviews, quizzes and jokes.

“We are pleased to collaborate with famous bloggers for offering travel reviews, and beauty and fashion tips. Another most read topic on the app is Cartoons that we present in collaboration with Joosk Studio. Furthermore, WowBox offers close to 20 games for the app users to take occasional break from reading. Additionally, competitions of those games are organized frequently offering attractive prizes including smartphones and cameras. You can also be a winner of those competitions if you master the games available on WowBox. One of the best thing about our app is availability of latest sports news, and through our app football lovers can enjoy most up-to-date match results even they have zero mobile bill,” Joslin said.

WowBox also offers special programs to mark holidays such as Water Festival, Myanmar New Year, Thadingyut lighting festival, and special day celebrations such as Independence Day, Mothers’ Day, and Christmas.

With WowBox it’s so easy to buy data packs, including customers’ favorite Data Suboo, in one click and the app gives an easy overview of available services in one place. With multiple purchases, customers collect points to receive bonus packs.

Customers may download the app from Google Playstore or direct link. Customers may also visit and Like the WowBox Facebook page to stay connected.

 

TELENOR MYANMAR MEDIA CONTACTS

Alex Nyi Nyi Aung (Mr.)
Corporate Communications, Telenor Myanmar Ltd
E-mail: nyinyi.aung@telenor.com.mm

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