Press Release

Safe and Happy Thingyan: Telenor welcomes Myanmar New Year with all-digital campaign and accelerated support against COVID-19

04 April, 2020 - Yangon

  • Introducing 50% bonus on top-up for all telenor customers so that they can remain connected to what matters most as the country braces for a different Myanmar New Year
  • Launching the all-digital campaign Pyor Pee Yin Pyor on the MyTelenor app, making available MMK 1 billion worth of rewards helping customer enjoy a digital Thingyan
  • Telenor Myanmar strengthens its core operations to ensure uninterrupted service availability through its nationwide network and wide distribution
  • Telenor Myanmar also supports communities and government spreading balanced information and tackling challenges related to the evolving COVID-19 situation

Telenor is welcoming a different Myanmar New Year (Thingyan) with the launch of an all-digital campaign Pyor Pee Yin Pyor as well as introducing 50% bonus on top-ups promotion for all its customers. At the same time, the company steps up its initiatives to help its customers and society at large tackle the challenge of the global COVID-19 pandemic.

Normally observed with a week-long Water Festival, Thingyan is the largest in the country. But amid the evolving COVID-19 situation, this year’s Thingyan events have been cancelled to help reduce the possible spread of the disease. MMK 1 billion worth of rewards exclusively available to Telenor's prepaid customers with recharge or pack purchases from any channels redeemed through the MyTelenor application. The Pyor Pee Yin Pyor feature provides opportunities to win telco and non-telco benefits both instantly and through mega draw. Details of this campaign can be found on Telenor Myanmar’s website, Pyor Pee Yin Pyor.

“This Thingyan will be different. Instead of celebrating, we must enjoy each other’s company while keeping safe distance. Social distancing can be difficult, impacting our emotional well-being. This is where mobile connectivity lends a helping hand – those staying at home can still observe Thingyan; this time, the digital way.  We encourage everyone to follow the advice given and stay safe. With Pyor Pee Yin Pyor, we hope that we can help uplift spirits with engaging games and attractive prizes, as we all usher in Myanmar New Year,” said Jon Omund Revhaug, Chief Executive Officer at Telenor Myanmar.

In the midst of the global COVID-19 pandemic, Myanmar is among the many countries experiencing the complete upheaval of daily life. Telenor is accelerating measures to ensure its customers stay connected to their loved ones, that enterprises can operate effectively under work-from-home arrangements, and that employees and their families are safe.

“Telenor is here to connect our customers to what matters most, and by doing so – empowering societies. Our job number one now is to make sure our networks can tackle massive spikes in data traffic as many more of us rely completely on digital tools to stay in touch and in business. We truly believe that the safety and well-being of our customers could not be more important, and we are stepping up our initiatives joining the nation in solidarity to fight the global COVID-19 pandemic,” said Revhaug.

Telenor Myanmar is monitoring the situation actively with daily briefings and quick implementation of new measures. The company will continue to offer products and services designed to cope with the rapidly evolving needs of Myanmar consumers and businesses. It is also supporting the Myanmar government in spreading fair and balanced information about COVID-19.

Telenor Myanmar’s initiatives so far include:

  • MMK 1 billion worth of rewards with recharge or pack purchases from any channels redeemed via MyTelenor through the Pyor Pee Yin Pyor campaign
  • Giving 50% discount on top-ups and recharge to enable customers to enjoy more data during the ongoing COVID-10 situation
  • Zero-rating the Ministry of Health and Sports’ website, including all public information related to the ongoing COVID-19 situation in Myanmar
  • Public awareness campaigns focusing on hygiene, social distancing and personal protection, including substituting standard ringback tone with official MoHS’ information on COVID-19
  • Educating its staff, distributors and sales force in taking proper precautions, hygiene habits and social distancing, and spreading this information in their communities

Telenor Myanmar will continue to explore other ways of assisting frontliners, citizens and the Myanmar government as the situation develops.

Keeping a physical distance with the ones you love is never easy. During these challenging times where we all “stay at home” to beat the virus together, Telenor will always be there to keep you connected with those who matter most to you. #StaySafeMyanmar

About Telenor Myanmar

Telenor has been providing accessible and affordable mobile communications to people across Myanmar since 2014. With an ambition to deliver the best network experience and relevant services to consumers and businesses based on a solid commitment to responsible business, we currently serve more than 22 million customers across all states, regions and territories.

Read more about Telenor Myanmar: https://www.telenor.com.mm.

Telenor Myanmar is part of Telenor Group, one of the world's major mobile operators with 186 million subscriptions. Empowering societies through connectivity has been Telenor’s priority for more than 165 years, and the group currently serves people, business and societies in the Nordics and Asia.

For more information about Telenor Group, please visit: https://www.telenor.com.

For media enquiries, please contact:

Khin Nu Yin Myint
Communications | Corporate
khinnuyin.myint@telenor.com.mm
Telenor Myanmar

May Sandy Aye
Communications | Corporate
maysandy.aye@telenor.com.mm
Telenor Myanmar

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